2018 Summer INDUSTRY FORUM
TUESDAY, June 5 - THURSDAY, June 7, 2018

Dr. Audrey Guskey

Consumer Trends Expert

Dr. Audrey Guskey is considered to be one of the nation’s top consumer experts. She has appeared in more than 3,500 TV, radio, newspaper, and magazine interviews discussing consumer trends, including: the Fox News Channel, CNN, MSNBC, the CBS Morning Show, the Montel Williams Show, The Wall Street Journal, Fortune, Newsweek, Time, US News & World Report, USA Today, The New York Times, Smart Money Magazine, Reader’s Digest, Cosmopolitan, and Ladies Home Journal. You can catch her consumer tips and trends series at www.draudreyguskey.com. ¢on$umer $en$e provides consumers with a behind the scenes look at marketing to uncover retail secrets.

Audrey Guskey has been a consultant for the Pittsburgh Steelers, the Pittsburgh Penguins, McDonald’s, Pittsburgh Brewing Company, Fed Ex Ground, the Pittsburgh Pirates, Kodak Corporation, General Motors, United Way, Ramada, Highmark, Westinghouse, Bayer, Duquesne Light, Pittsburgh Downtown Partnership, and Catholic Charities. She has been professor of marketing at Duquesne University for the past 30 years and has won numerous teaching and research awards.

She is currently completing her latest book “Itching for Better Service? HELP YOURSELF!” Using unique qualitative methods of collecting thousands of stories over the past decade, Dr. Audrey Guskey has developed a set of rules and tools that customers can follow to receive outstanding service.

In 2007, Dr. Audrey was recognized as the first recipient of the Distinguished Marketing Educator of the Year by the Pittsburgh chapter of the AMA and inducted into The Marketing Hall of Fame along with the inventor of the Big Mac and H. J. Heinz Corporation. Dr. Audrey Guskey received her Ph.D. in marketing/consumer behavior from the University of Pittsburgh in 1990. She also earned an MBA from the University of Pittsburgh.

She is the mother of two adult children – Ed and Evonne – and the grandmother of Jake, Luke, and Cassidy. She has completed 11 full marathons and 25 half marathons. She was one of the final 50 finalists for “The Apprentice” in 2005.

 

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