June 5 – 7, 2018
Omni William Penn Hotel
Dr. Audrey Guskey
ABOUT THE PROGRAM – Exploring the Mind and Heart of the Consumer, Dr. Audrey Guskey
In order to maximize this learning experience, attendees will be given homework assignments, which will consist of interesting background readings and fun exercises to complete before the Summer Forum, such as a description of a purchase made, modeling consumer behavior, a personality test, a story of how customer expectations were exceeded, and a short book review of Dr. Guskey’s upcoming book.
The Independent Turf and Ornamental Distributors Association (ITODA) was formed in 1990 to foster the trade, commerce, and interests of independently-owned businesses that serve and market products to the turf and ornamental landscaping industries. In achieving our goals, ITODA presents a united front to manufacturers, customers, and other independents, along with a strong sense of environmental responsibility. Our hope is to bring together distributors and manufacturers in a true business partnership, recognizing all philosophies of manufacturers and suppliers to find the common ground that enhances our mutual prosperity.